PROCESS

A straightforward process.

No mystery steps: the project moves from brief to research, writing and review.

01

Discovery

We define the audience, goal, pages, topics, desired tone and practical deliverables.

02

Research

I review the supplied materials and relevant search themes, competitors and reader questions.

03

Writing

I produce the agreed content with clear structure, natural language and on-page SEO considerations.

04

Review & delivery

You review the draft against the agreed brief; approved revisions are completed and the final files are delivered.